product creation


  • Naturals vs. Synthetics: Separating Fact from Fiction in the Beauty Industry

    Naturals vs. Synthetics: Separating Fact from Fiction in the Beauty Industry

    Clean beauty is the buzz-word of the decade. Labels on everything from lip-gloss to lotions boast of their “natural”, “100% organic” ingredients. This isn’t a bad thing. We should be more careful about what we put into and on our bodies. However, the oversimplification of “natural = good” and “synthetic = bad” can actually cause…


  • The Power of Personal Fragrance: How to pick the perfect perfume

    The Power of Personal Fragrance: How to pick the perfect perfume

    The most common question I get at markets is “which is your favorite scent”. This is a difficult question for me to answer, because I design and blend all my fragrances myself. Of course I love them all, but I understand the question. Picking the right fragrance to wear is a bigger decision than someone…


  • Untitled post 702

    Perfume, eau de perfum, eau de toilette, eau de cologne, cologone – there’s a lot of different names for fragrances, but do those names me anything? It turns out, that there ARE differences between perfume and cologne, and it’s not just the marketing. Let’s dive into it. It’s all about concentration. Most fragrances are made…


  • Fragrance Lore: The story of Lilith

    Fragrance Lore: The story of Lilith

    Lilith is one of my most popular perfumes. Her seductive notes of whiskey, lily, and grapefruit paired with her jewel red bottle and evokative name has been a hit since her first release. Many people have asked about how I created each of my fragrances, and what inspired them. Today, I’m going to tell you…


  • The Nose Knows: How I create My Original Fragrances

    The Nose Knows: How I create My Original Fragrances

    If there’s one quesetion I get more than any othere it’s “How do you create your perfumes?” It’s a fair question. Until a few years ago, I didn’t know how perfumes or colognes were made either. I assumed you had to be a highly educated chemist working in a state-of-the-art lab somewhere, but it turns…


  • Science, Magic, and Alchemy

    Science, Magic, and Alchemy

    What child didn’t love mixing togther all the shampoo and lotions in the bathroom to create their own potions? There’s a little witch in all us us, waiting for a chance to make their own magic, and that’s what Frau Holle is all about: brinigng a little magic into everyone’s lives. There is a big…