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Fragrance Families: Everything you need to know about Scent types

What are fragrance families? If you have any interest in fragrances, you’ve probably heard of fragrance families. You’ve probably also heard people describe perfumes using words like: “woody”, “floral”, or even the cringe-worthy word “oriental”. Have you ever wondered what it all meant? Let’s unwrap the mystery around fragrance families so you can talk about…
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Know Your Notes: A Quick Guide to Fragrance Notes in Perfume Descriptions

Have you ever read the description on your favorite fragrance and wondered “what does all that mean?” You aren’t the only ones. With terms like “top notes”, “base notes”, “head notes” and “heart notes-” reading perfume descriptions can feel like reading another language. Today, we are going to decode those terms for you in this…
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Naturals vs. Synthetics: Separating Fact from Fiction in the Beauty Industry

Clean beauty is the buzz-word of the decade. Labels on everything from lip-gloss to lotions boast of their “natural”, “100% organic” ingredients. This isn’t a bad thing. We should be more careful about what we put into and on our bodies. However, the oversimplification of “natural = good” and “synthetic = bad” can actually cause…
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Science, Magic, and Alchemy
